Eva Longoria has shown that she's a lot sweeter than her on-screen Desperate Housewives character by becoming the face of Magnum ice cream.

The Hollywood star who plays devious beauty Gabrielle in the hit TV series is in Cannes with her entourage to celebrate a little indulgence with Magnum.

“I believe in indulgence and sensuality, plus I have a huge passion for chocolate so being part of this campaign is really fun for me,” says Eva.

It looks like new husband Tony Parker is in for a bit of competition as Eva admits that, other than him, ice cream is her biggest passion.

The mini starlet will be tempting people with two new Magnum Mini ice creams so we can still have our favourite snacks in sizes that are more likely to keep our waistlines similarly mini.