Jill Tovey is the brains behind new website MyCelebrityFashion.co.uk, the site that takes stealing celebrity style to the next level. Here's what she had to say about all things fashion and celebrity.

What inspired you to set up My Celebrity Fashion?
We saw that there is a huge public demand for celebrity style and celebrity inspired fashion and felt we have the experience, knowledge and passion to make the site work. Although the concept of matching high street items to celebrities outfits is widely featured in magazines we really felt that it could be so much more convenient online and with the ability to seek out your favorite celebs and steal their style! The other advantage is that it is user driven which means that we'll build a good base of popular celebrities tagged with a wide range of items from all over the Internet.

Which celebrities come top of your list for fashionable steals?
It is all the usual suspects at the top such as Sienna Miller, Nicole Richie, Alexa Chung and Rachel Bilson although we are starting to see a few new fashionistas such as the new Royal "other halves", Kate Middleton and Chelsy Davy. The great thing about celebrities such as Nicole Richie and Rachel Bilson is that they all have their own personal stylists and websites like MyCelebrityFasion allow you to tap into that knowledge for yourself.

Who is the biggest trendsetter?
Kate Moss is the ultimate long-term trendsetter and she has been setting the fashion scene alight for what seems an age. She is currently the driving force behind skinny and drainpipe jeans coming back into our lives and also those pretty sequin tops that we would grimace at last summer are now in everyone’s wardrobe thanks to Rock-Chick Moss.
Agyness Deyn and Alexa Chung are hot on Kate’s heels with their retro-punk look and I think a big style shocker is Amy Whinehouse with the fact we have all been secretly copying bits of her style, despite her very public misdemeanors - just take a look at your ballet pumps!